For the 2024 Senior Summit, I was responsible for developing the identity for what became known as Camp WOW. Our goal was to craft a fun, engaging theme that would build excitement for the day-long event.

Focusing on leadership, the Camp WOW logo incorporates a compass and arrow, symbolizing the direction and guidance provided by senior leaders as they steer their organizations through various initiatives. The retro-style color block within the compass evokes a nostalgic summer camp vibe, connecting attendees to fond childhood memories. A range of collateral and swag was designed to authentically capture the spirit of summer camp, enhancing the overall experience for all involved.