Lifecycle. Emails. Messages.
While at Max, I was an integral part of the Lifecycle team that crafted the email communication strategy for the onboarding journey of our users onto the new Max platform. These meticulously designed emails served as educational guides, helping users acclimate to the fresh interface. In a collaborative effort, we harnessed Max's distinctive blue branding to create visually engaging yet simple email campaigns.
In addition to this, I spearheaded the creation of in-app messages and meticulously crafted discovery+ email headers. These headers prominently showcased clean device lock-ups, effectively presenting the new in-app experience to the audience.
Collections. Brand Hubs.
As a part of the in-app team, I had the privilege of working collaboratively on creating collection pages and brand hubs. These dedicated pages are the canvases where a rich variety of curation comes to life.
For our collections, we employed captivating and customized designs, ensuring that each curation was an irresistible visual delight that drew users in seamlessly.
As for the brand hubs, we adopted a simple yet effective masonry grid layout, allowing us to effortlessly spotlight the diverse IP featured on each page, creating an engaging and user-friendly experience.
